Claire Morillo is a brand builder and innovation leader known for shaping iconic brands and creating products with cult followings. With nearly 15 years of experience in brand marketing, editorial, and innovation, she has played a key role in growing two of today's newest legacy brands from the ground up.

She has a uniquely comprehensive point of view, operating at the intersection of brand identity and innovation as an author of strategy, products, and communications that enable scale.

Her passion is making a generational impact, from connecting generations around beauty staples to supporting the next generation with category-defining supplements for mom and baby. She consistently puts the customer front and center to create forward-thinking work.

As a mom expecting her second little one, Claire is more focused on the future than ever. After a decade of intrapreneurship at Ritual and Glossier, she is launching her own consultancy in spring 2025, taking on select projects for brands that aspire to make magic for the people who choose them. Because legacy is ours to leave.

Superpowers:

• Guiding companies to tackle their most pressing internal and external challenges.

• Blending timeless and timely strategies that enable growth.

• Anticipating cultural shifts to develop category-defining products.

• Leveraging lived experience and consumer insights for an art-meets-science approach.

• Simplifying complex differentiators to bridge the gap between technicality and creativity.

• Identifying talent, building teams, and unlocking work greater than the sum of its parts.